Milla Jovovich

The price of diamonds can vary greatly depending on size, cut, color, and other factors, including whether they have a history. But because of the rarity of blue boron diamonds, they often fetch more money than gems of similar quality.

I think it's always important for academics to study popular culture, even if the thing they are studying is idiotic. If it's successful or made a dent in culture, then it is worthy of study to find out why.