Mike Posner

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.

If you want to go out for a hunting trip and shoot cans with your son and a .22, that's fine. Do I need an AK-47 with a 100-round magazine if I'm going on a hunting trip? No. It is, to borrow a phrase from Confucius, like using a cannon to kill a mosquito.