Mike Krieger

You can't start a product simply by building it. You have to know why you're building it, and you might go down the wrong rabbit hole, waste time, and confuse things. Spending long afternoons with a sketchbook or talking through your ideas with other people can save a year in software development later on.

I kind of stumbled into acting, even though I've always been fascinated by people and kind of their motives, and it's been amazing to me, everything I read before about psychology, philosophy, just to put it into practice somehow.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.