Mika

I think it's always important for academics to study popular culture, even if the thing they are studying is idiotic. If it's successful or made a dent in culture, then it is worthy of study to find out why.

Frankly, as much as I love to improvise, it hasn't been difficult to stick to the script on 'Mad Men.' The writing is so precise, and the story so carefully crafted, that I don't think there's room - or need - for ad libbing. I could never come up with dialogue as lovely as these writers do, anyway.