Michael Mullen

I was in the military for over 40 years, and one of the principles I kept with me was that there's an expectation globally that the U.S. will lead. Questions about that expectation have certainly risen in recent years. The fact that there's even a question about that is worrisome to me, and I think needs to be for a lot of people.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.