Michael Mullen

Some 70% to 80% of all who join the military will return to the civilian workforce. They'll return to communities, and one of the things I've worried about is the increasing disconnect between the American people and our men and women in uniform. We come from fewer and fewer places. We're less than 1% of the population.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.