Michael Moss

Health messages are simply overwhelmed, in volume and in effectiveness, by junk-food ads that often deploy celebrities or cartoon characters to great effect. We may know that eating fruits and vegetables is good for us, but the preponderance of the signals we get - and especially the signals children get - push us in the direction of junk food.

In college - while figuring the things out that most people do in college - I had no game. No confidence. I had Birkenstocks. And overalls. A budding romance novel addiction. But no cool. No poise. I was trying on a thousand different personalities, but a lot of them were formed by the perceptions of others.

I don't collect the way other people do. Some people collect rare guitars, like, 'I have a '54 Strat worth $50,000.' And I don't collect the way Nash does. Nash has Duane Allman's guitar and Johnny Cash's guitar. I bought guitars because they sounded good. I played them, they sounded unbelievably good, and I couldn't resist.