Michael K. Powell

Television is the original social network. Consumers love great television, but they also love talking about television. Sharing with friends the thrill of the last episode, debating what will happen next, working to enlist friends to watch the same shows that you love.

Giving consumers the choice of having it all in one big bite means different viewers are in many different places in the book, making it hard to discuss without spoiling the plot. The intervals between first-run programming provide a space for communion and that tantalizing sense of anticipation.