Michael Caine

My view of actors is that basically they're all harmless lunatics who'd be on the psychiatrist's couch, except that we get this sort of catharsis every six months or so, and we go and be absolutely someone else.

While it was occasionally done here or there, nobody else had a figurehead like Walt doing it. Jack Warner wasn't on TV. Walt was the boss, but he had a real public profile and he used it to his advantage. And he became a household face.