Merrie Spaeth

We reinvent ourselves to solve a client's problem. It's more than just tweaking. It's rethinking what your audience wants and needs. Isn't that what great actors constantly do?

Yale is practicing a most unusual media strategy. I'd call it Just say nothing.

The minute you make people laugh, you get them to listen.

I don't write constantly; it's two serials and a novel a year.

Didgeridoo was something I picked up while I was on tour in Australia with Peter Gabriel in '93. I found out later that it's only meant to be played by men.

You go through phases. You have to reinvent reasons for playing, and one year's answer might not do for another.