Meg Ryan

When you feel the need to moan and groan, laugh with woeful recognition and eat flaky pastries. If you hear yourself taking the art of complaining a little too seriously, ask yourself what you're trying to accomplish, exactly.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.