Meg Rosoff

Your writing voice is the deepest possible reflection of who you are. The job of your voice is not to seduce or flatter or make well-shaped sentences. In your voice, your readers should be able to hear the contents of your mind, your heart, your soul.

When you read a book, the neurons in your brain fire overtime, deciding what the characters are wearing, how they're standing, and what it feels like the first time they kiss. No one shows you. The words make suggestions. Your brain paints the pictures.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.