Max Minghella

I think we all want to find the love of our life and live our fantasies. What art student hasn't used his art to get girls? What journalists or actors haven't used their craft as well? It's a very human instinct to pursue.

I want to tell mayors, county chiefs and heads of big companies: don't just chase GDP growth; don't chase the biggest profits at the expense of our children and grandchildren and at the cost of sacrificing our ecological environment.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.