Martin Campbell

Bond in 'Goldeneye' is pretty much a set character. To be honest, he's another version of Connery, and Connery was terrific. How many submarines can you blow up? How many control rooms are evaporating?

You could say that Iron Man was a second-tier character, and it turned out very successfully. I simply think it's down to the movie itself, and whether people enjoy the movie, are involved in the movie, and that it entertains them. From that point of view, the movie has to stand alone.