Martha Plimpton

Cigarettes are an instant signifier in culture. It punctuates a joke, or puts that extra zing on a punch line. I like them as a prop. I think it can be really useful for character and texture and contrast and all of that.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.