Markus Persson

Partying is not a sane way to spend money, but it's fun. When we were young, we did not have a lot of money at all, so I thought, 'If I ever get rich, I'm not going to become one of those boring rich people who doesn't spend money.'

I don't think fashion has to change every five minutes. I'd like these to be clothes you can wear for a long time - ten, 20 years; pass on to your daughter. Why buy vintage when you can open your own closet!