Mark Zuckerberg

Because of my Asian-ness, I couldn't be anonymous - what I said, what I ate, what I did at the weekend were startlingly different to what everyone else did. I was also a performer, quick and chameleon-like, good at accents, so that made me stand out.

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.