Mark Cuban

Social media is just a platform. Twitter is a very simple and immediate broadcast platform. Facebook is a very personal, when it comes to friends and when it comes to fan pages, a little bit less but still somewhat personal way to communicate.

While it was occasionally done here or there, nobody else had a figurehead like Walt doing it. Jack Warner wasn't on TV. Walt was the boss, but he had a real public profile and he used it to his advantage. And he became a household face.