Mark Addy

One of the differences between HBO and other television is that they demand the same coverage that you would have in a feature film. We need to have all the shots in order to make it as rich and as stunning as it looks. We can't cut any corners.

In its brief 14-episode run, 'Firefly' gave viewers as much chance of witnessing a horseback chase or train robbery as a laser gun and spacefight in any given episode. Snappy one-liners and silly hats were a constant, of course.

My work is all about how we consume. To me it's important to know where things come from. Generally, our products today are so cheap, you know there's something wrong. Things are not made in a good way. I want to make things that are. I want to make the story behind products visible.

Finding a 'sacrificial lamb' on whom to tag blame for complicated problems is an important instrument in the toolkit of politicians, because it deflects blame for the nation's economic woes away from their own regulatory lapses, economic mismanagement and coddling to labor unions.