Maggie Gallagher

Romantic lovers require from each other at least the facade of reason: We desire to be what romantic love makes us appear in the other's eyes. We want to imagine we are deserving of the love we inspire.

In today's world, marketers reach inside the home and attempt to figure out not what's good for your daughter, because that is not their business, but what deep desires they can manipulate, stimulate and ostensibly satisfy in order to produce cold, hard cash.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.