Lowell McAdam

The key for us is to have assets that are easy for people to get to and they want to use. So Go90 right out of the gate will have certain things that are exclusive to Verizon, but you can download it if you're a Sprint customer or T-Mobile customer, and they're doing that. Things like the AwesomenessTV - exclusive content.

You're starting to see programs literally completely supported - all the data usage supported by a company. So our friends at AwesomenessTV are doing a series set on a cruise ship called 'Royal Crush' completely subsidized by Royal Caribbean cruises because they're trying to have teens see that cruises can be cool.