Louise Rennison

Out of the thousand writers huffing and puffing through movieland, there are scarcely fifty men and women of wit and talent... Yet, in a curious way, there is not much difference between the product of a good writer and a bad one. They both have to toe the same mark.

The standardization of world culture, with local popular or traditional forms driven out or dumbed down to make way for American television, American music, food, clothes and films, has been seen by many as the very heart of globalization.