Lori Foster

I love the water. Everything about it. Smelling the humidity in the air, seeing the mist rise in the morning, feeling the dew-wet grass on my bare feet. I love watching the fish jump and the geese land. We even have an eagle here that circles every so often.

I don't need the water to be inspired. My stories inspire me, not the location of where I'm parked. And good thing, since I've had to finish books in airports, in the RV we used to have, the lake house, while on vacation, at home, in the kitchen when my office PC was on the fritz.

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.