Lisa Randall

Physicists are interested in measuring neutrino properties because they tell us about the structure of the Standard Model, the well-tested theory that describes matter's most basic elements and interactions.

I doubt very much that the chief executives of any of the Fortune 500 corporations can name five edible plants, five native grasses, or five migratory birds within walking distance of their homes, or name the soil series upon which their house sits. And I would contend that if you don't know where you are, you are in fact nowhere at all.