Leslie Cockburn

After reading Graham Greene and Joseph Conrad when I was a student at Yale, I wanted to live in the world they captured in their books. I had had some experience living in Africa. I was drawn to that kind of adventure.

If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.