Leonard Woodcock

Well, first of all the Dominion Bureau of Statistics made a survey in the spring of 1970, which showed that on balance the difference in the cost of living between Canadian cities and American cities was 5 % to the advantage, of course, to the Canadian cities.

And so we said to General Motors that the solution had to be a first year increase, which had to be sizeable because we had to catch up with the lost position as against the cost of living and we had to make some progress.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.