Lee Child

I write in the afternoon, from about 12 until 6 or 7. I use an upstairs room as my office. Once I get going I keep at it, and it usually takes about six months from the first blank screen until 'The End.'

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

When I have a creative insight, there is a high. I think back in the day, I made music as much as I did because it made me feel so good. I think you could argue that there is a creative addiction - but, you know, the healthy kind.