Lawrence Schiller

The most important thing you learn as a sports photographer is anticipation - not where the action is taking place, but where it's going to take place. Not where the subject is now, but where they're going to be.

A close friend of mine, Annie Leibovitz, who I've known for forty years, photographs celebrities every single day of the week but they all seem to look the same even though she's one of the most creative photographers alive. They all just look the same. Brad Pitt is a great actor but all the pictures of Brad Pitt look the same.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.