Larry Speakes

Being a press secretary is like learning to type: You're hunting and pecking for a while and then you find yourself doing the touch system and don't realize it. You're speaking for the president without ever having to go to him.

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.