L. Lionel Kendrick

Christlike communications are expressions of affection and not anger, truth and not fabrication, compassion and not contention, respect and not ridicule, counsel and not criticism, correction and not condemnation. They are spoken with clarity and not with confusion. They may be tender or they may be tough, but they must always be tempered.

Christlike communications are expressed in tones of love rather than loudness. They are intended to be helpful rather than hurtful. They tend to bind us together rather than to drive us apart. They tend to build rather than to belittle.

If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.