L.A. Reid

I'm not a good Samaritan, I'm a businessman... The goal is to read and react. If we sign an artist that has potential for a shelf life way out in the distance, then we'll stay. But if not, then we won't.

We don't sign an artist to fill a void, ever. I'll never find a Taylor Swift. You can't find a new Madonna, you cannot find a Prince, a Bob Marley, a John Lennon. You won't find another Kanye West. We simply deal with people as they walk in, and we say we either love them or we don't.

After decades spent in rewrite rooms surrounded by other shouting writers, I discovered that I work best alone. I like being in charge of my time, working out the problems according to my own rhythms and being able to nap. That's a big one, the napping on demand!