Kyp Malone

Being my own boss and working inside an industry that's not really an industry, I need to keep busy and keep working. The only way to make money in music - unless you're managing someone - is to tour, and even that depends on where you are at.

Adidas is just right. They've been, like, a partner I couldn't be more thankful for. I really feel like they've helped increase my popularity. You know? It's tight to be able to attach to their brand and be able to add whatever I can offer to their brand. It's nice to know that they appreciate it. They are always showing love.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?