Korky Paul

There's a certain visual grammar you've got to stick in. For example, if a character has just woken up, draw him in his pajamas with the bed a bit rumpled. Or if he's ill, draw little bottles with red crosses on that immediately communicate medicine, and a box of tissues.

When I visit schools, I try to reach kids who perhaps don't have books at home or aren't that keen on reading. Somehow you draw them in with the pictures and then perhaps they'll want to learn more about it. I use a lot of audience participation and find kids who aren't really part of it and try to include them - to draw in those reluctant readers.

'Winnie The Witch' transgresses all cultural boundaries. Amusingly, there have been attempts to deconstruct the meaning of the books - that Winnie represents society and Wilbur the disabled - but I think it's just a great story.

In terms of brands, I generally try to stick with EDITION Hotels or Soho House. That way, I know what I'm getting myself into. Plus, the lobbies and bath soaps smell the same - if you're into that kinda thing, which I am.