Kit Williams

I think most artists find it difficult to part with their work but it's the parting that keeps us alive and keeps us working. In the case of the chariot, although it's been sold I actually still have it, just in another form.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.