Kit Williams

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.

I'm not that flashy in private; I'm usually pretty reserved. But on stage, it's about not being afraid of anything - of anyone judging you. It's one place you can be free. So why not sing as loud as you can, hoop and holler and jump around? A show is a moment. When it's done, it's over. I find that extremely liberating.