Kina Grannis

I'm kind of feeling like I don't mind being open with the random details of my life, like I'm at a coffee shop or my toe hurts or something, but obviously other more personal areas of life where I will just never really go there.

I do read a lot, and I think in recent years the ratio between the amount of non-fiction and fiction has tipped quite considerably. I did read fiction as a teenager as well, mostly because I was forced to read fiction, of course, to go through high school.

There is a calculus, it turns out, for mastering our subconscious urges. For companies like Target, the exhaustive rendering of our conscious and unconscious patterns into data sets and algorithms has revolutionized what they know about us and, therefore, how precisely they can sell.