People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way. Kevin Systrom createdesigndifferently share on social
If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us. Kevin Systrom bigbringchange Change image and share on social
I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop. Kevin Systrom cropfilterhave Change image and share on social
Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world. Kevin Systrom addressbuilddemonstrate Change image and share on social
I grew up as a photo nut. Every Christmas I would get a new camera. It's a huge part of my life. Kevin Systrom camerachristmasgrow Change image and share on social
If you're a journalist, and you want to see live photos happening at any location in our system, you can simply type in the location, and up comes the page. Kevin Systrom happenjournalistlive Change image and share on social
Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram. Kevin Systrom advertisementbrandcampaign share on social
It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier. Kevin Systrom chefcommunitycool Change image and share on social
When you open up 'Instagram,' you need to know that you're seeing the real Tony Hawk, the real Taylor Swift, the real Burberry. Kevin Systrom burberryhawkinstagram Change image and share on social
Our goal is really to make sure that 'Instagram', whether you're a celebrity or not, is a safe place and that the content that gets posted is something that's appropriate for teens and also for adults. Kevin Systrom adultcelebritycontent share on social
