The best merchants in the world aren't the ones predicting what's cool next; we're the ones dictating what's cool next. Kevin Plank cooldictatemerchant Change image and share on social
It's absurd that you know more about your car than you know about your body. Kevin Plank absurdbodycar Change image and share on social
People say they'll pay more for something made in the U.S., but they won't actually do it. Kevin Plank makepaypeople Change image and share on social
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational. Kevin Plank aspirationalbrandcarry Change image and share on social
The ability to touch people and literally change lives is incredibly relevant in a consumer-products company. Kevin Plank abilitychangecompany Change image and share on social
The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it. Kevin Plank apparelbigcompany Change image and share on social
There's no such thing as a good time. I started an apparel-manufacturing business in the tech-boom years. I mean, come on. Get out of your garage and go take a chance and start your business. Kevin Plank apparelboombusiness Change image and share on social
You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it. Kevin Plank bigbiteconvince share on social
Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads? Kevin Plank armourchoicecotton share on social
I was always telling people I was doing great, even if I wasn't. Kevin Plank greatpeopletell Change image and share on social
