Kevin Kelly

Basins of attraction, of self organization, show up as well in our complex social environment, in human organizations. Here again, while we cannot predict the result of any given input, we can say that it will likely fall within one of several areas.

I want to tell mayors, county chiefs and heads of big companies: don't just chase GDP growth; don't chase the biggest profits at the expense of our children and grandchildren and at the cost of sacrificing our ecological environment.

Can we call the essay its own genre if it's so promiscuously versatile? Can we call any genre a 'genre' if, when we read it from different angles and under different shades of light, the differences between it and something else start becoming indistinguishable?