Kellan Lutz

When I was doing 'Generation Kill' in Africa I worked with five really super-trained Navy SEALs who taught us all these moves like how to disarm people: if there's a bar fight and someone's got a chair or there's someone with a gun behind our head, how to disable them and take them down in a swift move.

We live in a crazily youth-orientated world nowadays. It's a trickle-down thing. We see pictures of lithe, attractive celebrity couples such as Brad and Angelina or the Beckhams cavorting around, covered in tattoos, stomachs as flat as the singing in early 'X Factor' rounds.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.