Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas. Kathryn Minshew beliefblogbuild share on social
When talking to first-time entrepreneurs, I often ask them: 'How do you know that people want your product or service?' As you can expect, the answer is often that they don't yet, but will know once they launch. And they're right. That's why it's critical to launch as quickly as possible so you can get that feedback. Kathryn Minshew answercriticalentrepreneur share on social
I am a big advocate for having an open discussion about team norms and preferences. At The Muse, some of us like to start working at 7:30 A.M. Others focus best from 10 P.M. to 2 A.M. Create a culture where it's acceptable not to be working when someone else is working. Kathryn Minshew acceptableadvocatebig share on social
When you start a new company, you have to do it all. Yes, all of it. Kathryn Minshew companystart Change image and share on social
The most important thing in startups is getting a product to market, as imperfect as it may be, and then iterating on it and continually making it better. A first rev of a site that has a few typos may not be perfect, but it was the start of something that I deeply believed in. Kathryn Minshew believecontinuallydeeply share on social
Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand. Kathryn Minshew actualapprovalbreathe Change image and share on social
Most weeks, I work 100-plus hours on TheMuse.com. There are definitions of 'work-life balance' that would say I have none. Kathryn Minshew balancedefinitionhour Change image and share on social
As we've grown 'The Daily Muse' and met contacts who want to collaborate with us, knowing who does what has helped us be clear on who we want our partners to connect with - and makes us look buttoned up, too. SEO firm? Talk to our COO. An editor from the 'Huffington Post?' Meet our Editor-in-Chief. Kathryn Minshew buttonchiefclear share on social
You know, as most entrepreneurs do, that a company is only as good as its people. The hard part is actually building the team that will embody your company's culture and propel you forward. Kathryn Minshew buildcompanyculture Change image and share on social
We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising. Kathryn Minshew advertisebusinessdaily share on social