K'naan

You want to reach people, but you also want to reach them in the most authentic way. You now have a mass market and an audience that's listening, but they're in love with a song that means absolutely nothing to you.

What we have seen with Islamist extremism, whether it is in Mali or Somalia or Afghanistan, is that the disease is not necessarily the individual country. The disease is the Islamist extremism, and that's what we have to fight; that's the narrative that we have to beat.