Justin Rosenstein

If you look at the history of communication, new technologies like the phone and e-mail didn't just let people do things faster; it fundamentally changed the scope of the kinds of projects people dared to take on.

Asana and complementary services are bringing the evolved team brain to the entire world. In great companies like Twitter, Uber, Airbnb, Foursquare, and LinkedIn, people already add information to and extract insight from these systems much the same way our hands and brain exchange signals.

I had an instinctive feeling that the people who have little or no school training should have something coming into their homes weekly which dealt with their problems in a simple, helpful way... so I wrote in a plain, common-sense way on the things that concerned our people.