Justin Cartwright

Franschhoek - French Corner - is a place which serves South Africans as a kind of sophisticated fantasy, an alternative version of what life could be. The small town is enclosed by wild mountains, at this time of year blue and dusty green.

One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people.