Justin Cartwright

Franschhoek - French Corner - is a place which serves South Africans as a kind of sophisticated fantasy, an alternative version of what life could be. The small town is enclosed by wild mountains, at this time of year blue and dusty green.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.