Julian Baggini

Trade has played a vital role in the social evolution of humankind. It allowed people to specialise, which raises both skill levels and efficiency. It brought people from different lands together, co-operating rather than competing over resources.

Metaphorical tone deafness is when people are unable to discern what is of value in something. I think I'm tone deaf to poetry, for instance. Despite having studied it into a second year of university, most of it just leaves me cold.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.