Josh Dun

'Twenty One Pilots' is a play by Arthur Miller, who also wrote 'All My Sons.' It's about a guy who's creating and developing parts for airplanes in war time, when it comes to his attention that some of these parts were faulty.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.