Joseph Rotblat

The most terrifying moment in my life was October 1962, during the Cuban Missile Crisis. I did not know all the facts - we have learned only recently how close we were to war - but I knew enough to make me tremble.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.