Jorge Paulo Lemann

The three short years I spent at Harvard, where I lived with excellent people, taught me not only that I must know how to choose my partners but also that choosing excellent partners is a skill you can learn. Obviously, when you spend time with the best, you learn how to choose among them.

Did you know there's a difference between being busy and being fruitful? Did you ever stop to think that just being busy - running around in circles all day but not accomplishing anything - is the same as wasting your time? It's frustrating to expend so much energy and time and not have any fruit from your effort!

Software options proliferate extremely easily - too easily, in fact - because too many options create tools that can't ever be used intuitively. Intuitive actions confine the detail work to a dedicated part of the brain, leaving the rest of one's mind free to respond with attention and sensitivity to the changing texture of the moment.