Jonathan Lipnicki

I grew up in Westlake Villiage, a suburb of L.A. There was a guy there who was a fighter and was like, 'I'll teach you to box.' I started a little bit of boxing, then it crossed over into jiu-jitsu. I was into it for a little while, but then I started doing basketball, baseball, team sports.

I kind of became a gym rat. The more results I saw, the more dedicated I became. It is such a great feeling to see your hard work pay off. I mean, if I'm gonna skip the In-N-Out burgers, there better be light at the end of the tunnel!

My first job in TV was hosting this young teen magazine show, and all these high school teenagers showed up from all over Sacramento, California, and they chose four of us to host the show, two boys and two girls. And of the two girls, I was kind of the perky smart one and the other girl was the pretty one.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.