John Wanamaker

After having done this whole slew of press for 'Big Love', now I'll have anxiety dreams for like a week and a half about all the stupid things I said. I can't even imagine being in front of the cameras all the time. I had a weird dream the other night that I was on 'Jersey Shore.'

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.